Peter is an entrepreneur, strategic advisor, and board leader based in Toronto. Together with his spouse and business partner Kristin Matthews, he co-founded Alexynn — their family office and CEO advisory firm — as well as Tom&Sawyer, Canada's market-leading gently-cooked pet food brand which launched in the United States in 2026. Peter is also co-founder of CapableMind, a revolutionary sovereign cognitive memory and reasoning platform for AI agents, and Animetric, an AI-powered pet health and nutrition platform. He serves on numerous public and private boards, lending his expertise in independent governance.

Peter thinks differently — and that's deliberate. A lifelong multi-instrumentalist who first started playing the drums and piano at the age of three, he approaches business the way a musician approaches the stage: master the craft so deeply that in the moment, your entire focus is on reading the audience and forging an emotional connection. Pair that with an analytical mind shaped by game theory and advanced econometrics, and you get a leader who sees creative paths forward while rapidly assessing probabilities of execution. It's a combination that has defined his advisory work, his companies, and his reputation for unlocking value and finding solutions that others miss.

Peter is driven by a desire to make life better for people, with a particular focus on health outcomes for both humans and pets. He manages his own health through a personal AI model trained on his genomic, biometric, and clinical data, and has built similar models for family members (including his dog Sawyer). His life has been directly impacted by numerous mental health issues affecting people close to him, which fuels his commitment to contributing to improve mental health outcomes.

He lives in Toronto with Kristin and their yorkiepoo Sawyer, the inspiration for launching Tom&Sawyer, and pushes himself constantly in golf, music, photography, cooking, fitness, and the pursuit of creative inspiration and deep learning in everything he does.